The standard osCommerce newsletter manager is adequate for most businesses but it will never be able to match the many features offered by a third party newsletter marketing service. One such service is ConstantContact.com who offer a 'DIY email marketing system' allowing you to create and send top-notch email newsletters and promotions with no technical expertise.
Step-by-step email creation wizard
Pre-designed email templates
Easy "send" scheduling
List import wizard
Tracking of who opened emails and what links they clicked on
To catch visitors browsing in your shop, and not just those who create an account, we can add a ConstantContact newsletter signup box to your site. It may also be a good idea to offer an attention grabbing incentive encouraging people to signup. For example, you could offer a monthly FREE prize draw of subscribers, where the prize giving could even be a feature in your next newsletter. The ConstantContact system handles the newsletter signup where you can ask for further information from your subscribers specific to your business e.g. location, date of birth etc.
The ConstantContact database of subscribers is not connected to your osCommerce database so you may want to upload your current subscriber information from osCommerce. With this in mind we will also add a new 'customer details' export page to your admin area, allowing you to download your customer details, including: name, primary address, email address, telephone number and whether a current newsletter subscriber or not. This update is also very useful for extracting data for traditional mail outs.
A separate account with ConstantContact.com is required. Please see www.constantcontact.com for details of pricing and their 60 day FREE trial.
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